BY LISEM
A self-care brand that supports the “now” you can lose yourself in
Vivéa is a self-care brand produced by soccer YouTuber group LISEM, created for everyone living an active lifestyle.
On the pitch and in everyday life, we are always taking on challenges. The sweat shed in training, the joy of victory, and sometimes the frustration of defeat... all of it moves us forward, one step at a time. In those days, we suddenly asked ourselves: “What kind of care do we truly need right now?”
With our own hands, we gave shape to what we truly wanted
Beyond planning, we actually visited the factory ourselves. From the texture and scent of the raw materials to the way they blend into the skin, we tested again and again, carefully finishing each item together with the artisans. Without compromising on even the smallest details, we shaped something we could genuinely say we wanted to use, with our own hands.
More than just a product, a presence like a “partner”
What Vivéa aims to be is not simply a skincare item. It is a presence like “a partner who supports you by your side as you take on challenges.” Whether you shine On the pitch or reset your mind Off the pitch. Vivéa always wants to be by your side, gently close to your skin and heart, helping you recharge your energy for tomorrow.
Be natural, and like yourself more
For you, who tend to put yourself last amid busy days. What we want to deliver is care that is simple and easy to continue, yet comes with a clear sense of satisfaction. Time spent caring for your skin also helps settle your mood. The desire to support that “moment of returning to yourself” is woven into Vivéa.
To you, who keeps shining with Vivéa.
Vivéa will continue to support you subtly, yet surely, so that in every moment you can stay true to yourself and keep moving forward. Together with this brand, created hands-on by LISEM itself, let’s nurture the present where you can immerse yourself in what you love, and the tomorrow where you can feel confident in yourself.
LISEM
LISEM is a soccer YouTuber group named after the initials of “Life is short enjoy more.”
Keigo, Shige, and Taka, who were teammates in the same generation of the Sanfrecce Hiroshima youth team, started their YouTube channel in January 2020. Today, they are active as a five-member group with Shohei and Riku added.
The YouTube channel has 333,000 subscribers as of October 2026.
Vivéa is a self-care brand produced by LISEM. Through repeated testing of ingredient textures, scents, and feel in use, the members themselves shape each product by hand.
Members
Founder of LISEM. After attending Ryutsu Keizai University, he played for four years in Australia, the Philippines, and Germany. He retired as an active player in 2019 and moved into YouTube.
“A style that locks in and does not fall apart”PRODUCED · AZURE FANTASISTA 7
A Sanfrecce Hiroshima youth team contemporary. He had been playing for JFL’s Nara Club, but immediately accepted Keigo’s invitation, retired as an active player, and joined LISEM.
“Even when you sweat, the look stays sharp”PRODUCED · NOHEA
A Sanfrecce Hiroshima youth team contemporary of Keigo and Taka. When he was returning from Australia, Keigo invited him, and he joined the formation of LISEM, thinking, “That sounds interesting.”
“Win with styled hair and scent”
Joined LISEM as a cameraman in January 2022. He began his activities by supporting the members behind the scenes.
“Your ideal hairstyle, set in seconds”PRODUCED · LUNA NOX 17
“ ” About Vivéa Hair Gel